Andrew Mark Veety

Penguin Drive-In - Say It Ain't So - Part II

It’s clear that events surrounding the Penguin Drive-In in Charlotte, North Carolina are creating quite a stir locally. I’ve been watching the comments on this site, in my twitter feed and on the Birds Facebook page with great interest from my vantage point here in St. Louis. I’m touched that so many people have taken the time to read my initial thoughts on the topic, and for that I thank you.

I’m especially interested in the thoughts around this boycott and how it will impact the neighborhood the Penguin calls home - - a neighborhood that by all accounts was rejuvenated in part by the rehabilitation of a classic American restaurant.

It’s a real concern  -- but I’m not sure its really the point -- at least for me.

You see, missing from this argument - - that a boycott will adversely effect its surrounding environment -- is an acknowledgement of just what the Penguin is.

Never mind that the Penguin was a failing business for many years, that its best days were far behind it before its business was rebuilt. Never mind that Jimmy King and Brian Rowe opened themselves to a questionable level of risk by allowing the Ballentine family to maintain the business's name and hold the lease on its home. Never mind that long time chef Greg Auten has been retained for when management changes hands in October. These things are the drama, the raw emotions, the things that will eventually fade for most people with time.

What matters is the uniqueness of this American landmark. What matters is what will be lost as the Bird’s menu is commoditized, its decor standardized and its vibe packaged up for deployment to cities far and wide. Make no mistake, that is the plan. That is why a franchise specialist has been added to the management team.

Without a doubt it appears that King and Rowe are getting the shaft and the community is rightfully standing up for them. Again, this anger, this defense of the recent management will eventually pass. The bigger issue is with the Ballentine family’s plans to franchise the Penguin. Franchising the Penguin is where the long term damage will be done – both to the brand and the neighborhood that opponents of the boycott are so worried about.

As the “how” of the Penguin is written up in business, marketing and operating plans – I wonder how the Ballentine family will capture the “what” and “who”? It is here that most franchise concepts fail, because it is incredibly hard to capture the soul of a place like the Bird and transplant it.

How will the Ballentine family institutionalize the people who rebuilt the Penguin? How about the work ethic and the feeling of ownership by the staff?

How will they transplant that ethos to its second location? How about its tenth?

As an example; if a Penguin Drive-In lands in Cleveland, Ohio, why will the employees there care about the restaurant? Why will working at the Bird be more than a job?

The simple answer is that it won’t matter anymore, the magic will be long gone. In an effort to bottle up and ship the Penguin to places other, the very things that make it special will be lost, even as the original location lives on -- even if it has more in common with a Monkey Joe's than a classic American burger joint.

Penguin Drive-In - Say It Ain't So

If there is one thing I've learned after dedicating almost a year of my life to the consumption of burgers -- its that there are a lot of bad hamburgers out there. Its easy to take a patty and hide it under toppings, its hard to focus on the patty and make a product that is worth eating by itself. While the act of making a great burger is not hard to do, it is rarely done.

This makes the discovery of a truly great burger a special thing -- a meal you look forward to and tell your friends about. I wrote about one such burger from the Penguin Drive-In back in December of 2008, and I've been telling folks about this gem ever since.

The Penguin, locally known as "The Bird", has seen a renaissance in the last decade thanks to Jimmy King and Brian Rowe. The pair took over the ailing establishment from the Ballentine family in 1999.

While King, Rowe and chef Greg Auten updated the space and menu, the Ballentine family retained the name of the business and the lease on its long time home. As reported in the Charlotte Observer, the Ballentine family has declined to renew the pair's lease and formed a new partnership with Martin Sprock, the CEO of Raving Brands.

The plan is to reopen the Penguin with new management, retaining Auten as Chef and turning the Charlotte landmark into a franchise operation.

The burger community in Charlotte is rightfully concerned about the turn of events at The Penguin. Discussion on the topic gas moved to both Twitter (under the tage #penguingate) and what appears to be a compromised Facebook page for the business. Additionally a boycott has been planned around the reopening, scheduled for October 24.

The latest wall post on The Penguin's Facebook page pretty much says it all:

Grand Re-opening Oct 24th! Come experience The Penguin Drive-In without it's soul. Actually, don't even bother coming at all.

I think its time I retired my Penguin tee-shirt after wearing it with pride around St. Louis for almost three years. Its a sad day for Charlotte, but for what its worth, the Church of Burger stands with you in your mourning. Fight the good fight - boycott the New Penguin Drive-In!

Shades Of A Former Self At South 21

UPDATE:

Several days after posting this review, I was contacted by George Motz who informed me that the original South 21 Drive-In in Charlotte, North Carolina was and is very much open for business. George writes:

"Andrew - Thanks for your praise for my book. It's always great to hear when real burger lovers are using the book to find real burger joints. Unfortunately it sounds like you went to the wrong South 21 in Charlotte. The family business split up a few decades back and the only original location is on Independence Ave. It looks like you visited the Matthews location which is not owned by the Housiadas family. I just spoke to George at South 21 and he said they are doing great and that Fieri was just there and they are going to be on the Food Network next month...

Visit south21drivein and make sure you get to this location next time you are in Charlotte.

George"

I'm quite embarrassed by this error on my part - the research I did indicated the original location was indeed closed, leaving only the Matthews shop. In any event, I will head over to the original on my next trip to Charlotte and thanks to George for keeping me honest.

Kind Regards

amv

ORIGINAL REVIEW:

In his book "Hamburger America" George Motz does an admirable job waxing nostalgic about classic roadside burger joints like South 21, located in Charlotte, North Carolina. I pick through George's book before I travel for work and lug it in the car for road trips with my family. However, I don't covet this book just for the amazing burgers and photography, I also love they way George has captured the stories behind these small, family run businesses. 

The concept of highlighting these gems of Americana, and in many cases the American Dream, is not a new one although it seems to be enjoying a renaissance of sorts. From Guy Fieri's show "Diners, Drive-ins and Dives" to Alton Brown's "Feasting on Asphalt" and Adam Richman's "Man v. Food", basic cable offers a regularly scheduled smorgasbord of quirky and uniquely American eateries. Web sites like Roadfood add to the mix, acting as an archive of great road trip eats, frequented by folks who are looking for a bit more than a "Number 2, Large with a Coke".

Interestingly enough the act of cataloguing and making recommendations on American roadfood can be traced back at least in part to Duncan Hines, who out of necessity created a whole category of the foods we should seek out and the ones we should avoid when traveling. In a way, he created the first food blog, and that DNA resides within all food writing and the shows we watch today.

Many times the thread that connects these food resources, people and places are roads like Route 66 that have long since been replaced by our national highway system. We relish sharing the stories of our favorite roadside gems, located on well worn but sometimes forgotten paths. However, when the proverbial rubber its the road, how often do we take the extra time needed to visit these vintage finds? Instead we opt for the convenience of the homogenized taste that is modern America - available with a quick on and off, bus parking and clean bathrooms just up ahead at the next exit - or if you miss that exit - the one right after that.

I had this in mind when I visited the last of the South 21 Drive-in's in Charlotte. Sadly the restaurant George Motz describes has been shuttered since he published his book. Gone is the curb side service, the carhops in black fedora hats and the neon signage that separated South 21 from its competition for over 50 years. 

In its place is a nondescript white building brimming with memorabilia from the original location. The sign on Independence Boulevard does not light up to invite wayward travelers in, instead it shows a graphic of the original sign which sits darkened several miles away. Instead of drive up and in car eating, customers park between the building and a strip mall. Once inside you can view pictures of the classic cars and hot rods that one time filled the car stalls of this Charlotte institution. 

In almost every way, the packaging of this burger joint has changed, even as the actual food packaging and menu remains the same. Instead of being one of the 100 best burger joints in America, it has become an homage to what it once was.

However enough with the lecture, lets get on to the food.

 

The Dog:

To start I opted for a hot dog complete with a house made chili, mustard and a healthy addition of raw onions. The chili was a great partner for the dog, consisting almost completely of loose meat and containing just enough spice. All in all it was a well rounded dog that held up to its toppings and lasted all of about 5 bites. Being the south the bun was fresh from the bag and not steamed or warmed on a flat top. All in all it was a good drive-in dog. 

What was missing from this dog? Slaw. We are in North Carolina folks, where is the slaw dog?

The Burger:

The signature burger at 21 South is the Super Boy - two 4 oz beef patties, mustard, onions, lettuce and tomato with a pickle speared through the top, which my brother (whom you might remember from my post Matt vs. Food) gamely ordered and took down like a champ. But as you can see, he was duly impressed by my order (pictured above and below), the 21 Xpress Special.

Consisting of three 4 oz beef patties, mustard, onions, lettuce and tomato, the Xpress Special towered over the Super Boy - a monster pile of beef resting atop a fistful of roughage. 

Sizable? Yes. Tasty? Well, its easy for me to say that this is not one of the 100 best burgers in America. 

The veggies seemed old and wilted for the volume of business South 21 does. With that much turnover you would expect crisp lettuce. A bad tomato in the late fall can be expected, but a crisp bed of lettuce would have made for a fantastic foundation to this burger. Instead of a crisp snap to break up the sandwich, it was hard to tell where the bun stopped and the lettuce began.

The patties are all beef, sourced from the same butcher for over 45 years, and cooked to well, which for their thinness is probably unavoidable. The burger is charred, but does not come close to that of a good smashed burger, which in all honesty was what I was expecting. Caramelization is so important to a burger and these patties were missing it. All told, it was a pretty standard burger - again - hardly one of the 100 best in America. 

With all due respect Mr. Motz, South 21 is not what it used to be.

The Takedown:

In the end I think what made South 21 so very standard was not the food, its clear that over 50 years, the owners of South 21 have found a formula that works well for them. For me, what is missing is the experience; the neon, the uniforms and the throwback to a car culture that is sadly long gone. In its place is a shadow of what once was, a great burger joint. 

For the kind folks of Charlotte, I'm sure they are happy that some vestige of their burger culture remains. The pictures and the packaging mean something to them and for this I am sure they are grateful. Sadly they left me wanting the real deal, not full size photographs and scale models.

I am positive the same 21 Xpress Special, served in wax paper and sitting on a tray hanging from the window of my old 1997 M-Edition Miata would be an almost religious burger experience. I can imagine visiting on a Saturday night, hanging out in the glow of neon and communing with a killer burger. And that burger would be great, because the place that it was served was so special it could not help but make a standard burger a fantastic one.

The Counter Burger

Thanksgiving found me at my parents home in Charlotte, North Carolina visiting with family and taking some time away from the stress of moving and finding a new home. And while these things are important, it was also a chance to follow up on some of the great eats that Charlotte has to offer. Long time readers may remember the amazing burger I took down at the Penguin Drive-In in 2008.

This year I found myself sitting at the counter with family members at a burger joint in South Park named appropriately - The Counter - which was packed with a well healed lunch time crowd of business people and families who were taking a lunch break from shopping at the nearby mall. We opted for the counter due to the wait for a table and I was immediately reminded of this great scene from one of the greatest Seinfeld episodes ever - The Maid.

The concept behind The Counter is a customizable burger with enough combinations of burger, toppings, sauces and buns to result in over 300,000 different flavor combinations. 

With mini-pencil in hand I began to work this menu with the ultimate goal of creating the famous Aussie Burger, but I was quickly distracted by the lack of pickled beets on the menu. With over 300k + combinations available, you would think a pickled beet would be found someplace.

Undaunted I created the Andrew burger, a 1/3 pound patty topped with dill pickle chips, grilled onions, grilled pineapple, roasted red peppers, honey cured bacon and a roasted garlic aioli. Ridiculous is size and scope, I quickly added a tall chocolate shake to my order and the turned my attention to the first round of appetizers, ordered by my sister at the end of the counter.

 
First up we had a shallow plate of fried pickle chips, a staple of southern bar menus and a treat that I find largely missing here in St. Louis. I've had fried pickles across a broad swath of the south - from the Carolina's to Texas, and while all fried pickles are good, some are just better. They are the best when they have a light, almost tempura coating and are paired with a tangy ranch dressing. They are even better when instead of pickle chips - they are made from dill pickle spears - like they make at The Alamo Drafthouse in Austin. 

Sadly, the pickles at The Counter have a heavy breading that the pickles can't really compete with and it was more like biting into a poorly executed fried zucchini than a crisp fried pickle.

Next up we dug into a plate of sweet potato fries coated liberally in sea salt. The fries were perfectly cooked, crisp on the outside and waiting for a pairing with mayo or the ranch dressing from the fried pickles. For the most part I watched these fries from my end of the counter, tasting once but not really getting to dig in. Everyone seemed to enjoy them, I know I would have had I been sitting more towards the center of the counter. Bummer - such is life when you are eating at a counter with a crowd.

As the apps were swept up and carried away my shake appeared - a picture of ice cream, whole milk and whipped cream in a tall glass.  As a good shake should be, this one was way to thick to pull through a straw until you hold it in your hand for a while, allowing your body heat to melt the drink just enough to begin sipping. I moved the shake to my side and leaned forward to hide it from my wife's roving hands with my arm - alas she never orders her own shake - opting instead to "tax" mine at will - the cost for ordering such a decadent burger side.

After some good natured ribbing of my little brother and a few quick scans of the burgers that were making their way out of the kitchen and too waiting tables, my burger appeared on the counter before me. My first thought was amazement at the construction of this burger as it was obvious that there is forethought given to which toppings ride under the patty and which ride on top.

My burger came with a solid foundation of dill pickle chips and then a liberal coating of roasted red peppers, forming a nest for the 1/3rd pound (after cooking) burger, charred in a manner that suggested it was broiled instead of grilled or smashed out on a flat top.

On top of the patty came a layer of thick cut and grilled onion, several slices of grilled pineapple and then some crisp bacon. Roasted garlic aioli came on the side and I applied a healthy coating to the grilled bun before placing it atop this monstrosity. 

What did it look like? Well I'll show you.

The burger lasted in this state for only a moment before I attacked it in the only way I know how - for a burger this tall you can only knife it down the center, pick it up side ways and eat your way to the other side. 

The burger was moist and cooked to a perfect medium. I found myself trying to get a taste of pineapple into every bite as it played so well with each ingredient, especially the grilled onions and the bacon.

Delicious.

Here are some of the other burgers my family tried that day. I didn't bother to ask them what they put on them because I was to busy focusing on my own. 

Distraction - its a five inch tall burger.

My brother in law took down a onion rich western burger.

My sister in law ordered a 2/3 pound cheese burger.

My wife ordered a veggie burger - huh?
 

Best of 2008

This has been a great year of travel and eating, discovering new tools and techniques for cooking, experiencing great slices of Americana and time spent with friends and family. I thought it would be a good idea to capture a few of my favorites for the past year.

A New Perspective Via A New Grill:

Well constructed and sporting thick cast iron grates, this Brinkman grill creates enough smoke and grill marks to turn my back yard into a decent smokehouse. In short order I adjusted to this new tool and turned out top notch whole chickens, ribs, briskets, massive steaks, pizzas and deserts. 

I really like the front loading door which allows you to feed the fire without lifting the lid and losing heat. Maintaining a steady 220 degrees with minor heat management is priceless, but at around $200.00 this grill is a steal. It takes a bit more work than my old gas grill to prep and clean, but you can't beat it as a cooking tool.

Texas Potatoes:

Potato, onion, butter and bacon in a cast iron skillet. From my post "Roasted Garlic Strip Steaks with Texas Potatoes".

Sony DSC-T500 Camera:

In a year of great new toys the Sony DSC-T500 camera has been my favorite. Small enough to fit into my pocket with 10.1 megapixels, a 3.5" wide touch screen, HD video recording with stereo mics and a 5X Optical Zoom. I also really like the macro lens which allows me to get great close ups of food for the site. I'm also loving not having to pull out my Nikon D70 in greasy diners. 

The large screen is really bright and eats though the battery in short order. After a month or so of use, I'm thinking a back up battery for this camera might be one of my "Best of 2009".

Float Trip Chicken:

There are few things better in the world than floating down a river with friends, beers and cold picnic chicken. From my post "Float Trip Picnic Chicken".

Tortas In The Park:

From my first "interview" for the site - I exchanged emails with my friend and regular Friday lunch companion Bob Baker as we made Tortas for 50 people on his birthday. He went to great lengths to get all the right ingredients and I was happy to help put together this great sandwich. From my post "Tower Grove Park Tortas".

Crab Boil:

I was so happy when my wife completed her LEED certification in September. We filled the back yard with people and I prepared the crabs the only way I know how - with lots of Old Bay and steamed in Guinness. From my post "Seafood Boil In The Heart of St. Louis". 

The New York Times Columnists:

Many thanks to Maureen Dowd, Tom Friedman and Paul Krugman for the insight, information and entertainment this year.

Llywelyn's Pub Burger:

 

One of my favorite burgers of the past year. From my post "Llywelyn's Pub".

Nunez de Prado Organic Extra Virgin Olive Oil:

Happen chance introduced me to this great olive oil as I wandered around Whole Foods this year. It's got a perfect balance for cooking or for dipping bread in. Voted one of the best olive oils in America by Cooks Illustrated, Whole Foods stocks 25 oz. bottles for around 15 dollars. Next to bacon fat, this oil has quickly become my choice fat in the kitchen.

The Salt Lick:

Sure it is for show, but the open pit at The Salt Lick was a treat to see, and the folks were super nice and let me ram around in their kitchen. From my post "The Salt Lick Barbeque".

"My Life in France" by Julia Child

Probably the best book I read this year. In it Julia tells the story of learning to live, eat and cook in France. Julia lived an incredible life and her love of slow-food makes me excited to get into the kitchen.

Carl's Drive-In:

Old school burgers smashed on a flat top griddle. From my post "Carl's Drive-In".

Rear Window Defrosters and Heated Seats:

I said goodbye to my 1997 Mazda Miata M-Edition this fall. While this car was always fun to drive, it was never a great every day automobile. Instead I opted for some features the Miata never had - rear window defrosters and heated seats - attached to an Acura RL. Unceremoniously named an "old man's car" by my wife, it has made the commute into work one of the best parts of my day. Why - because I can see out the back window in the winter without risking a broken convertible top.

Woofies New York vs Chicago Showdown:

This past fall was all about hot dogs, Chicago style. From my post "New York vs Chicago Style Hot Dogs".

Fakesgiving Trisket:

I'm still not sure why I wanted to stuff a turkey into a perfectly cooked brisket, but I did it. From my post "Trisket - A Turkey Inside a Brisket".

Charlie The Butcher:

After a particularly good edition of "Meet The Press", I would send an email to Tim Russert of NBC News to congratulate him on that weeks content. To try to elicit a reply from the busy newsman, I would suggest that he reward his staff with beef on weck from Charlie The Butcher in Buffalo, New York. Tim never replied to my emails, but I got a chance to think again about how much his show meant to my Sunday mornings as I enjoyed a sandwich in Buffalo this fall. From my post "Charlie The Butcher's Kitchen".

The Penguin Drive In:

Punk rock music, burgers named after engines and a sweet soda called Cheerwine. From my post "The Penguin Drive-In".

Fatherhood:

Sara and I recently announced that we are pregnant to friends and family, and I launched another blog to document all the events leading up to the arrival of our first child in June of 2009. I think its a given that updates on homemade baby food will require equal billing with burgers and dogs next year.

The Penguin Drive-In

In 1954 Jim and Jean Ballentine purchased an ice cream shop in the Plaza-Midwood neighborhood in Charlotte, North Carolina. Populated with families and craftsman style bungalow homes, The Penguin (locally known as "The Bird") was an anchor of the neighborhood during its hay-day serving ice cream, burgers and hot dogs. 

Over the years Charlotte sprawled into the county and the neighborhood fell into decline. The family run businesses that surrounded The Penguin moved and were replaced with adult entertainment establishments. Business slowed and the local hot spot fell into disrepair, closing its doors in 1999. 

Since that time, interest in rehabbing the neighborhood took hold. Families moved back to the area to rehab homes and a group of punk rock kids took over The Penguin, bringing the business back to life. Today, like in the past, The Penguin is a local hot spot with great food and lines running out the door. 

I've been waiting for some time to visit The Penguin, specifically to try a new favorite of mine, deep fried pickles. I've been hooked on this dish since Sara and I visited Gulf Shores, Alabama on our honeymoon. Whereas the pickles in Alabama were breaded with corn meal, the pickles at The Penguin have a light and thin coating that reminds me of tempura. Served with ranch dressing, the fried pickles were a great pairing for a beer and the local soda, a cherry flavored drink called Cheerwine.

As soon as the pickles were polished off, I dug into The Penguin's Big Block Burger. The Big Block Burger is two beef patties weighing a combined 2/3rd of a pound topped with lettuce, tomato, pickles and onions.

Finishing off the meal was a Race Track Dog topped with mustard, a loose meat chili, a mayo based cole slaw and chopped onions. 

The most memorable part of this hot dog was the scent of chili and cole slaw that hung low over the table as we ate and made me hesitant to try this dog. However, missing out on this treat would have been a mistake. The cole slaw was light and had a tang that you normally find with a vinegar based slaw. Hidden beneath the dog was a spicy mustard that completes each bite with just a bit of heat. 

A few other treats enjoyed at our lunch at The Penguin:

 

The Tupelo Special - Peanut Butter and Banana on Texas Toast

Thin sliced onion rings with a lonely pickle riding on top.

Opinion: Recommended

1921 Commonwealth Ave

Charlotte, North Carolina 28205